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#1: Roy Heskel Of Laviva And Deluxe Vanity Kitchen & Bath

February 2, 2022

In this “fireside chat” with Roy, Christine and John discussed Roy's boyhood dream of being a judge and how that has played out for Roy's life. We also breakdown the 'woes' of co-owning a company that specializes in manufacturing vanities at all price points and how that impacts co-owning a kitchen and bath showroom that many consider a Gold Standard Showroom™ in one of the most thriving markets in the United States, Los Angeles, CA...

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Show Notes

  • Roy shines light on his childhood dream of being a judge - and how his career has followed a path that puts being fair and just at a premium as he moves, shakes and deal makes.
  • Roy describes how he helped take Deluxe Vanity from a home remodeling company and a tiny retail establishment when he bought in over 10 years ago to an award-winning kitchen and bath showroom in the Los Angeles area in a few years time.
  • After a few years of success with Deluxe Vanity as well as acquiring lots of feedback about what kitchen and bath showrooms around the country wanted in the bathroom vanities they brought to market and recommended BUTTT weren't getting from most of the household suppliers in the industry, Roy and his team began LavivaForLife.com - a line of bath vanities that caters to all styles and price points.
  • Roy gives a wonderful "State of the Union" address at one point about how the internet has changed everything, and what manufacturers, showrooms, manufactures reps, and consumers are doing to move with the times and stay on-trend.
  • Roy discusses how impactful the love and support his wife provides on the back-end of the business and at home is from his wife + share how he hopes his 4 month old son is as proud of Roy as Roy is of his own dad's entrepreneurial journey some day.



This Week’s Guest

Roy Heskel is one of the most innovative business owners in the design and build industry. He is the co-owner of Deluxe Vanity and Laviva, and has scaled the growth of both companies quite nicely over the past decade+. Innovation on the operational side of his businesses is everything. As for staying on-trend and in-the-know, well, Roy and his team has quite an eye for helping showrooms. specifiers and homeowners in the Greater Los Angeles market wake up the "wow" factor for projects of all styles and sizes.


Visit Roy's Websites And Connect With Him On LinkedIn
Laviva For Life
Deluxe Vanity
Connect With Roy On LinkedIn


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